Marketing Manager for US Healthcare market

We are seeking an experienced manager to join our Marketing team at Incision. The ideal candidate will be responsible for leading our marketing efforts, focusing on brand development, retention marketing, account targeting, content creation, and, crucially, events which serve as key engagement moments for our current and potential customers. Having broad experience working with US customers and the US market is a must. Past experience working with companies in the healthcare IT space and/or hospitals is a huge plus.

Who we are

At Incision (www.incision.care), we're driven by a profound mission - to ensure that everyone receives the best surgical care possible. We are committed to setting the global standard in surgical training and team performance, working alongside surgical professionals, surgical assistants, and teams to share their invaluable skills and knowledge, ultimately making a positive impact on surgical operations worldwide.

Our journey has led us to create a globally recognized and award-winning platform. It offers an extensive array of 2D and 3D e-learning modules, enriched with cutting-edge augmented reality and virtual reality applications. But innovation doesn't stop here; at Incision, it's a constant journey of improvement and learning.

Today, Incision is the trusted go-to platform for thousands of medical professionals around the world. We are proud to serve as a hub where expertise and innovation converge, empowering healthcare professionals to deliver exceptional surgical care.

What you will do

• Team Leadership and Development - Lead a small, talented marketing team by providing guidance, motivation, and clear direction. Develop and mentor the team, preparing each member for their next career step, while fostering a culture of innovation and collaboration.

• Strategic Planning and Execution - Develop and execute a comprehensive marketing strategy that aligns with the company’s goals, with a strong focus on brand development, content marketing, retention strategies, and events management.

• Hands-on Operational Management - While leading the team, actively engage in operational marketing tasks. This includes hands-on work in areas such as content creation, event planning and execution, digital marketing campaigns, and analytics.

• Event Management - Take the lead in planning, organizing, and executing events that serve as a key lead generation tool for our sales team. Ensure that each event is strategically leveraged to enhance our brand and market presence.

• Brand and Content Development - Oversee the creation and dissemination of engaging content that reinforces our brand identity and values. Ensure content is informative, compelling, and tailored to our target audiences in the healthcare and medical education sectors.

• Retention Marketing - Develop strategies aimed at customer retention and engagement, ensuring our users have engaging experiences that foster long-term loyalty.

• Analytics and Reporting - Utilize analytics to monitor, analyze, and report on campaign performance and marketing effectiveness, using insights to drive decisions and strategy adjustments.

You could be the one!

• Experience - Proven track record with 5+ years of experience in marketing, with at least 2 years in a leadership role. Experience in event management and lead generation strategies are highly desirable. Business fluent English language skills is a hard requirement.

• Leadership Skills - Demonstrated ability to lead, motivate, and develop a small team, with a hands-on approach to operational tasks.

• Strategic Thinker - Strong ability to develop and execute marketing strategies that align with business objectives, with a keen eye for detail and a creative mindset.

• Operational Expertise - Hands-on experience with brand development, content creation, digital marketing, event planning and execution, and retention strategies.

• Communication Skills - Excellent verbal and written communication skills, with the ability to craft compelling content and effectively communicate strategy and vision to the team and broader organization.

• Analytical Abilities - Proficiency in using analytics tools to guide marketing strategies and decisions, with a focus on measurable outcomes.

• Industry Knowledge - Solid understanding of the healthcare IT space, with a passion for technology and its potential to transform healthcare is a big plus.

What we offer

• The opportunity to make an impact on improving surgical care worldwide

• Working in a true scale-up culture, mentality, and atmosphere

• A fun energetic team that loves humour

• Breakfast, lunch and (healthy) snacks in the office

• Hybrid working - min 3 days a week from our stunning office location in Amsterdam at the Tropenmuseum, with the beautiful Oosterpark right next to it

Our Core Values:

Impact & Excellence

• We're on a mission to make a real impact, and our passion fuels every step of the journey.

• Excellence is not just a goal; it's our commitment to delivering the best in healthcare.

• Innovation is our driving force, and change is the canvas upon which we paint new possibilities.
  
  

Learn, Grow, and Share

• Our journey is all about growth and discovery, and we're excited to welcome individuals who thrive in the midst of change, ready to embrace whatever comes their way.

• Knowledge is a river we all dive into, helping each other along the way as we grow together.
  
  

Teamwork Unleashed

• Together, we're building greatness, and the excitement of this shared journey keeps us energized.

• Support isn't just a word; it's a way of life in our friendly, diverse community.

• Our team's diversity is our strength, and together, we relish every challenge as an opportunity for collective victory.

Recent Incision Innovations:

Sterile Processing Program

We believe in the power of listening and learning from healthcare professionals. Recently, we introduced an exciting addition to our platform - an interactive course designed specifically for the sterile processing department. Through extensive discovery and research, we identified a gap in the learning of sterile processing technicians. This course was crafted to address this need, providing essential knowledge and support.

Check it out: https://www.incision.care/products/sterile-processing-program

Assist

One of our flagship products is our game-changing workflow support product for the operating room. This digital assistant streamlines processes, eliminates chaos, reduces stress, and maintains budget control. It's not just a product; it's a revolution in surgical care. And the best part? We're constantly working on enhancements and new functionalities, ensuring it remains at the forefront of innovation.

Take a look: https://www.incision.care/products/assist

If you're an individual who shares our passion for making a difference in healthcare, we invite you to join us on this transformative journey. Together, we can continue to redefine the future of surgical care, one procedure at a time.